Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
Praise for CORPORATE SOCIAL RESPONSIBILITY This comprehensive perspective on corporate social responsibility answers tough questions about the value of social initiatives for companies, investors, employees, and customers. -Sandra Taylor Senior Vice President, Corporate Social Responsibility, Starbucks Coffee Company Brilliant . . . an important compilation of great work done by great companies. Corporate Social Responsibility examines the most innovative business practices and leaders of our time who are discovering the pathways that converge business and social agendas for the benefit of all stakeholders. Well done! -Maureen Conway Vice Pre…
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Produktdetails
Weitere Autoren: Kotler, Philip
- ISBN: 978-1-118-04577-0
- EAN: 9781118045770
- Produktnummer: 13852434
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 320 S.
- Plattform: EPUB
- Masse: 4'918 KB
Über den Autor
PHILIP KOTLER is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. One of the world's top authorities on marketing, he is also the author of thirty-five books, including Marketing Insights from A to Z, also from Wiley. NANCY LEE, MBA, is President of Social Marketing Services, Inc., and a marketing professional with more than twenty years of experience. She is an adjunct faculty member at the University of Washington and Seattle University where she teaches marketing.
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