Branded Customer Service: The New Competitive Edge
Branded Customer Service breaks new ground in the field of customer service. It details the next step for marketing specialists who have come to the realisation that significant brand equity is built not just through advertising and public relations efforts. An integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture-especially the human exchange of customer service.
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Produktdetails
Weitere Autoren: Stewart, Paul
- ISBN: 978-1-57675-404-7
- EAN: 9781576754047
- Produktnummer: 2303557
- Verlag: Berrett-Koehler
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 264 S.
- Masse: H15.1 cm x B22.8 cm x D1.8 cm 388 g
- Gewicht: 388
- Sonstiges: Professional & Vocational
Über den Autor
Janelle Barlow is president and owner of TMI US. Her clients include Hewlett-Packard, Chevron, Exxon, Genentech, Avon Cosmetics, Kaiser Permanente Hospitals, and many others. She also sits on the board of the National Speaker's Association
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