Conceptualising Marketing Communication in the New Marketing Paradigm
A Postmodern Perspective
There has been a lot of interest among marketing practitioners and researchers in the concept of marketing communications as related to computer-mediated marketing environments as a result of the commercialization of the World Wide Web (WWW) as a marketing and communication medium. Despite growing interest, there is a dearth of research on the processual nature of communication between marketers and consumers. The overall aim of this study, therefore, is to expand our understanding of marketing communication within the computer-mediated marketing environments. This understanding is achieved in the thesis by incorporating ideas from traditiona…
Mehr
CHF 40.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V103:
Folgt in ca. 5 Arbeitstagen
Produktdetails
- ISBN: 978-1-58112-247-3
- EAN: 9781581122473
- Produktnummer: 1456776
- Verlag: Dissertation.Com.
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 276 S.
- Masse: H24.6 cm x B18.9 cm x D1.4 cm 499 g
- Abbildungen: Paperback
- Gewicht: 499
Bewertungen
Anmelden