When the Nerds Go Marching In
How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns
When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations-the UK, Australia, France, and the U.S.-the book maps the key shifts in the role and centrality of the internetin election campaigns over a twenty year period. Based on her findings, Gibson speculates on the future direction for political campaigns as they increasingly rely on digital tools and artif…
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Produktdetails
- ISBN: 978-0-19-539779-6
- EAN: 9780195397796
- Produktnummer: 34182554
- Verlag: Oxford Academic
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 304 S.
- Masse: H23.5 cm x B15.6 cm
Über den Autor
Rachel K. Gibson is Professor of Political Science at the University of Manchester.
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