The Marketisation of Higher Education and the Student as Consumer
Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet 'consumer demands'.Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and 'profits'. Students…
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Produktdetails
Weitere Autoren: Scullion, Richard (Hrsg.) / Nixon, Elizabeth (Hrsg.)
- ISBN: 978-1-136-90845-3
- EAN: 9781136908453
- Produktnummer: 18392319
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 264 S.
- Plattform: EPUB
- Masse: 682 KB
- Abbildungen: 2 schwarz-weiße Zeichnungen, 7 schwarz-weiße Tabellen
Über den Autor
Mike Molesworth is Senior Lecturer in Online Marketing and Consumer Behaviour at the Media School, Bournemouth University, UK.Richard Scullion is Senior Lecturer in Marketing Communications and Political Communications at the Media School, Bournemouth University, UK. Elizabeth Nixon is Lecturer in Marketing Communications at the Media School, Bournemouth University, UK.
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