Tuned in
Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Do you resonate in your market?When it comes to creating and bringing new offerings to market, tuned out organizations get it wrong. They ignore the signals that reveal which problems buyers want solved and which solutions they will happily pay for. Tuned in organizations, on the other hand, take a radically different approach. They tap into the wider mind of the market and connect deeply to what their buyers value most, creating breakthrough offerings--called resonators. These resonators offer value so immediately apparent that they seem to sell themselves.Tuned In shows you six simple, yet powerful, steps to creating products, services, or…
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Produktdetails
Weitere Autoren: Myers, Phil / Scott, David Meerman
- ISBN: 978-0-470-26036-4
- EAN: 9780470260364
- Produktnummer: 3522650
- Verlag: John Wiley & Sons Inc
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 224 S.
- Masse: H23.9 cm x B16.2 cm x D2.2 cm 414 g
- Gewicht: 414
- Sonstiges: Professional & Vocational
Über den Autor
Craig Stull is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework.Phil Myers is President of Pragmatic Marketing. He has led three successful technology start-ups, managed two initial public offerings, and created seven hit products.David Meerman Scott is the author of The New Rules of Marketing and PR from Wiley, a frequent keynote speaker, and a seminar instructor for Pragmatic Marketing.Visit: www.tunedinbook.com.
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