Attracting High Quality Human Capital by the Value of a Company Brand
Bachelor Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,6, University of Applied Sciences Essen, language: English, abstract: It is indisputable that brands influence operating results as well as the reputation of a firm. Some statements even consider a brand as one of the most valuable assets of a company. The relation between the brand and the consumer can be considered as a pact. The customer is loyal and trustful while the brand guarantees a consistent quality and pricing. What is questionable is whether a brand has the same effect on current and potential employees. Hen…
Mehr
CHF 21.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-3-640-66478-8
- EAN: 9783640664788
- Produktnummer: 12927290
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 102 S.
- Plattform: EPUB
- Masse: 1'361 KB
3 weitere Werke von Sebastian Theis:
Bewertungen
Anmelden