Olympic Turnaround
How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand
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Produktdetails
- ISBN: 978-0-275-99030-5
- EAN: 9780275990305
- Produktnummer: 2250567
- Verlag: Praeger
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 366 S.
- Masse: H24.0 cm x B16.1 cm x D2.4 cm 715 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 715
Über den Autor
MICHAEL PAYNE is Special Advisor to Bernie Ecclestone, Chairman and CEO of Formula One Management. In 1983 he was hired to create the first ever global marketing strategy for the Olympic Games, and subsequently served as the first marketing director of the International Olympic Committee (overseeing marketing of fifteen Summer and Winter Games), and director of Olympic global broadcast and media rights.
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How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand
How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand
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How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand
How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand
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