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Brian D Smith

Brand Therapy

15 Techniques for Creating Brand Strategy in Pharma and Medtech

Buch

Smith has captured the new guide to brand relevance and sustainability. - Pamela Winsor, Chief Marketing Officer Medtronic CanadaA masterclass in one book. - Luciano Conde, CEO, NoventureAt last a book on marketing that perfectly fits the complexity and uniqueness of med tech and life sciences industries! - Sandrine Letellier, VP Global Marketing, Smith & NephewI wish all our colleagues in the industry will make Brand Therapy their daily handbook. - Anne Baille, VP Strategic MarketingIt's a must read for anyone who leads or works in Brand Teams. - Craig Galloway, Associate Director International MarketingProf Brian Smith has condensed his… Mehr

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Produktdetails


  • ISBN: 978-1-78860-005-7
  • EAN: 9781788600057
  • Produktnummer: 26052010
  • Verlag: Practical Inspiration Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 212 S.
  • Masse: H20.3 cm x B20.3 cm x D1.3 cm 548 g
  • Abbildungen: Paperback
  • Gewicht: 548

Über den Autor


Professor Brian D Smith has worked in the life sciences sector for 40 years as research chemist, marketing leader, research academic and advisor to many leading pharma and medtech companies. He uniquely combines first-hand understanding of the industry with rigorous, world leading research. He is the author of over 300 publications, including The Future of Pharma and Darwin's Medicine.

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