Communications Writing and Design
The Integrated Manual for Marketing, Advertising, and Public Relations
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Focusing on the increasingly cross-disciplinary nature of contemporary communication work, this primer prepares students to work in these integrated environments.First, students develop a strong foundation of core writing and design skills through professionally-designed examples that illustrate and reinforce key principles. Then, 15 projects in marketing, advertising, public relations, and social media allow readers to learn and analyze techniques by creating projects themselves.Each c…
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Produktdetails
- ISBN: 978-1-119-11887-9
- EAN: 9781119118879
- Produktnummer: 22181897
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 216 S.
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