Reinhard Janning

Customers call all the shots

Lead management - striking a balance between marketing and sales

Buch

Companies, just like people, trawl the Internet for information before they make purchasing decisionsand they buy at a time that suits them. If companies want to grow successfully, they need to find ways of identifying prospective buyers promptly online and to provide them with precisely the information they need to make that purchasing decision.However, they will only manage to do so if there is close collaboration between marketing and sales. We all know that up to now rather than working together, marketing and sales have been more inclined to peek over the fence at each other. Marketing's task involves much more than contacting prospects,… Mehr

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Produktdetails

ISBN: 978-3-7392-7790-5
EAN: 9783739277905
Produktnummer: 19120193
Verlag: Books On Demand
Sprache: Englisch
Erscheinungsjahr: 2015
Seitenangabe: 180 S.
Masse: H22.3 cm x B14.4 cm x D2.2 cm 405 g
Abbildungen: HC runder Rücken kaschiert
Gewicht: 405

Über den Autor

The author, Reinhard Janning, a sales and marketing expert who a wealth of experience under his belt as a manager and entrepreneur, describes not just a transparent process for successful lead management, but also the relevant methods and tools.