John Warrillow

Built to Sell

Creating a Business That Can Thrive Without You

Ebook (EPUB Format)

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by spec… Mehr

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Produktdetails

ISBN: 978-1-101-51411-5
EAN: 9781101514115
Produktnummer: 17999229
Verlag: Penguin Publishing Group
Sprache: Englisch
Erscheinungsjahr: 2011
Seitenangabe: 176 S.
Plattform: EPUB
Masse: 430 KB

Über den Autor

John Warrillow is the author of Built To Sell: Turn Your Business Into One You Can Sell. Throughout his career as an entrepreneur, John has started and exited four companies. Most recently he transformed Warrillow & Co. from a boutique consultancy into a recurring revenue model subscription business, which he sold to The Corporate Executive Board (NASDAQ: EXBD) in 2008. He is the author of Drilling for Gold and in 2008 was recognized by BtoB Magazine's Who's Who list as one of America's most influential business-to-business marketers.