So How's the Family?

No one understands contemporary family life better than Arlie Hochschild. With compelling insight, passionate conviction, and graceful style, her essays help us decipher our increasingly complex personal lives. -Viviana A. Zelizer, author of Economic Lives: How Culture Shapes the EconomyFirmly grounded in the best traditions of sociology, Hochschild offers finely drawn portraits of social situations that are as achingly familiar and yet as strangely disturbing as Annie Liebowitz's close-ups of celebrity faces. Her characterization of the commercialization of intimate life - how, for example, the search for emotional connection has morphed into a branding exercise in the Internet era - is a simple and powerful dissection that force the reader to think long and hard about her underlying questions.Rosanna Hertz, Wellesley College, author of Single by Chance, Mothers by Choice.What could be more interesting, and fun to read, then a compilation of essays by one of the most important sociologists of the 20th Century? Arlie Hochschild identified emotional labor decades ago, and now that insight is so vitally integrated into our sociological perspective that she is often no longer even cited when her brilliant contribution is used. Here we have, in one place, essays she has written throughout her career, with the gift of a few new ones thrown in as well. The essays cover how the personal is political in personal life, and at the same time, the centrality of transnational labor for issues of justice. This is a collection that should be on every sociologist's shelf, long after its pages are well-worn, underlined, with notations in the margins, to identify those gems we don't want to ever forget.-Barbara J. Risman, Professor and Head, Department of Sociology, University of Illinois at ChicagoWith penetrating insight, Arlie Hochschild's newest collection So How's the Family? pulls together new and revised essays to illuminate the shifting boundaries between market and home. Using the kind of market metaphor she so carefully unravels, we might say this book increases our debt: Once again, we owe much to Hochschild for writing a book with dazzling vision.-Naomi Gerstel, Professor of Sociology, University of Massachusetts, Amherst