S. (Hrsg.) Hart

Brands

The New Wealth Creators

Ebook (PDF Format)

Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a… Mehr

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Produktdetails

Weitere Autoren: Murphy, J. (Hrsg.)

ISBN: 978-1-349-26070-6
EAN: 9781349260706
Produktnummer: 33315244
Verlag: Springer-Verlag GmbH
Sprache: Englisch
Erscheinungsjahr: 1997
Seitenangabe: 224 S.
Plattform: PDF
Masse: 26'164 KB
Abbildungen: Bibliographie

Über den Autor

ADRIAN ROOM - the Names SocietyPAMELA ROBERTSON - InterbrandCHRIS LIGHTFOOT - InterbrandRICHARD GERSTMAN - Gerstman & MeyersKATRIONA CAMPBELL - InterbrandSIMON MOTTRAM - InterbrandJANET FOGG - Markforce AssociatesVINCENT CARRATU - Carratu InternationalALEX BATCHELOR - InterbrandRAYMOND PERRIER - InterbrandANDREW TAYLOR - Executive Vice President, McDonald's UKBILL TRAGOS - Chairman CEO, TBWA InternationalJOHN MURRAY - MarsMICHAEL JARY - OC & C Strategy ConsultantsANDREW WILEMAN - OC & C Strategy ConsultantsJOE POPE - ENZADAVID CULLWICK - Ernst & YoungJO KENNELLY - Ernst & YoungANDY MILLIGAN - InterbrandDAVID ANDREW - Interbrand PacificANDREW SETH - The Added Value Company