Persuasive Communication
How Audiences Decide
This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences-from investors to CEOs-to help students better understand why audiences make the decisions they make and how to influence them.The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help stu…
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Produktdetails
- ISBN: 978-1-317-41717-0
- EAN: 9781317417170
- Produktnummer: 20330031
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 480 S.
- Plattform: PDF
- Masse: 7'092 KB
- Auflage: 2. Auflage
- Abbildungen: Following School Principal, 38 schwarz-weiße Abbildungen, 22 schwarz-weiße Fotos, 16 schwarz-weiße Zeichnungen, 22 schwarz-weiße Tabellen
Über den Autor
Richard O. Young is a Professor of Management Communication at Carnegie Mellon University, USA.
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