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Anthony Stevens

Chasing Digital

A Playbook for the New Economy

Ebook (EPUB Format)

A step-by-step guide to thriving in the digital economy The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. How can pre- digital businesses survive? They're loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Chasing Digital offers a clear and detailed framework to help leaders leverage their strengths and re-design their organisation from the bottom up to create a new competitive advantage in the digital economy. From taking advantage of artificial intelligence, to harnessing big data, to planning for potential roadblocks, this pl… Mehr

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Produktdetails


Weitere Autoren: Strauss, Louis
  • ISBN: 978-0-7303-5864-0
  • EAN: 9780730358640
  • Produktnummer: 28217256
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 224 S.
  • Plattform: EPUB
  • Masse: 1'099 KB

Über den Autor


ANTHONY STEVENS is a global thought leader in technology and digital transformation, a co-founder of two startups and a former Partner and Chief Digital Officer at one of the largest professional services firms and brands in the world, KPMG. LOUIS STRAUSS is a consultant focusing on digital strategy and transformation who embodies the very qualities that the target market for this book is struggling to manage.

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