Stanley (Hrsg.) Paliwoda

Marketing Management in Asia

Ebook (PDF Format)

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individu… Mehr

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Produktdetails

Weitere Autoren: Andrews, Tim (Hrsg.) / Chen, Junsong (Hrsg.)

ISBN: 978-1-136-30382-1
EAN: 9781136303821
Produktnummer: 14835065
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2013
Seitenangabe: 202 S.
Plattform: PDF
Masse: 2'056 KB
Abbildungen: 37 schwarz-weiße Abbildungen, 12 schwarz-weiße Fotos, 3 schwarz-weiße Zeichnungen, 22 schwarz-weiße Tabellen

Über den Autor

Stan Paliwoda is Professor of Marketing at the University of Strathclyde, UK. He has held professorial appointments at the University of Birmingham and University of Calgary, Canada. He is widely published in books, refereed journals and is on the Editorial Board of several journals.Tim. G. Andrews is Associate Professor at Thammasat University, and co-founding editor of the Routledge Working in Asia series. He has published widely on Asian management issues in some of the world's top academic journals, as well as several books and book chapters on marketing, most recently in the Handbook of Research on Business in Asia.Junsong Chen is a faculty member of marketing at China Europe International Business School. His work has been published in Journal of World Business, Harvard Business Review (Chinese), and Journal of Brand Management. He also contributed chapters in Blackwell Handbook of Judgment and Decision-making, Service Marketing in Asia, and China CEO - A Case Guide for Business Leaders in China.