Brand Activation: Implementing the Real Drivers of Sales and Profit
Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insights and real-life examples, the authors of 'Brand Activation: Implementing the Real Drivers of Sales and Profit' contend that there is an urgent need to re-think the role of activation in the modern marketplac…
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Produktdetails
Weitere Autoren: McKay, Alex / Skalberg, Neale
- ISBN: 978-0-9944293-0-8
- EAN: 9780994429308
- Produktnummer: 20258129
- Verlag: Monterey Pr
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 102 S.
- Masse: H25.4 cm x B20.3 cm x D0.7 cm 290 g
- Gewicht: 290
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