Selling and Sales Management
Over the past quarter of a century,Selling and Sales Managementhas proved itself to be the definitive text in this exciting and fast-paced subject area.This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment.It alsocontains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, syste…
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Produktdetails
Weitere Autoren: Lancaster, Geoffrey / Le Meunier-Fitzhugh, Kenneth
- ISBN: 978-1-292-20505-2
- EAN: 9781292205052
- Produktnummer: 31730756
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 496 S.
- Plattform: PDF
- Masse: 21'009 KB
- Auflage: 11. Auflage
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