Irving Rein

High Visibility, Third Edition: Transforming Your Personal and Professional Brand

Buch

The classic guide to personal and public image making--now updated for the digital ageThe groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!High Visibility brilliantly captures the how, why, and what of the celebrity-build… Mehr

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Produktdetails

Weitere Autoren: Kotler, Philip / Stoller, Martin

ISBN: 978-0-07-145680-7
EAN: 9780071456807
Produktnummer: 1137870
Verlag: Mcgraw Hill Book Co
Sprache: Englisch
Erscheinungsjahr: 2006
Seitenangabe: 366 S.
Masse: H23.7 cm x B17.1 cm x D3.2 cm 667 g
Auflage: 3. A.
Gewicht: 667

Über den Autor

Irving Rein, Ph.D. is a Professor of Communication Studies at Northwestern University's School of Communication. The author of 12 books, including High Visibility, a groundbreaking study of image making, Rein also serves on Major League Baseball's Commissioner's Initiative for the 21st Century and is a member of the Advisory Board for Northwestern University's Master of Arts in Sports Administration.