The influence of gender and ethnic origin on students' willingness to pay for music and their motivation to pirate
Research Paper (undergraduate) from the year 2013 in the subject Sociology - Media, Art, Music, grade: 1, University of Bath, course: Business Administration, language: English, abstract: The purpose of this study is to assess how gender and cultural norms determine student's motivation and willingness to pay for or to pirate music. To reach a conclusion as to what sort of students engage in music piracy, a university wide survey was performed and students from the UK and international countries were surveyed. There is a need for such a study as it will offer the music industry, marketers and educational institutions an insight into the motiv…
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Produktdetails
- ISBN: 978-3-668-09660-8
- EAN: 9783668096608
- Produktnummer: 24364643
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 21 S.
- Plattform: EPUB
- Masse: 437 KB
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