The Little Black Book of Innovation: How It Works, How to Do It
Innovation may be the hottest discipline around today-in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple defin…
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Produktdetails
- ISBN: 978-1-4221-7172-1
- EAN: 9781422171721
- Produktnummer: 11036889
- Verlag: Harvard Business Review Pr
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 283 S.
- Masse: H22.5 cm x B15.4 cm x D3.0 cm 412 g
- Gewicht: 412
Über den Autor
Scott D. Anthony is the managing director of Innosight, a global strategic innovation consulting and investment firm. He is the head of Innosight's Asian headquarters in Singapore. He has worked with clients ranging from national governments to companies in industries as diverse as healthcare, telecommunications, consumer products, and software. He has authored The Silver Lining and coauthored Seeing What's Next and The Innovator's Guide to Growth.
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