Strategic Planning for Public and Nonprofit Organizations

THE REVISED AND UPDATED ESSENTIAL PLANNING RESOURCE AND FRAMEWORK FOR PUBLIC AND NONPROFIT LEADERS Now in its fifth edition, Strategic Planning for Public and Nonprofit Organizations is the time-tested, practical guide to building and sustaining a more effective organization. Comprehensive in scope and written by John Bryson, the field's leading authority, this important text addresses the challenges facing today's leaders and managers of public and nonprofit organizations. Strategic Planning for Public and Nonprofit Organizations offers guidance on responding to the increasingly uncertain and interconnected environments in which organizations operate and includes information for addressing new public expectations or formal mandates, demographic and technology changes, dwindling or unpredictable resources, and much more. Bryson also covers such important topics as defining an organizations' mission, creating greater and more enduring public value, and offers information on formulating desirable strategies and implementing them effectively. The book explores John Bryson's proven strategic planning approach and clearly shows how strategic planning can improve performance. Strategic Planning for Public and Nonprofit Organizations offers leaders, managers, and students a detailed guide for designing and implementing the process, and contains targeted tools and techniques to make the process work. The revised fifth edition is filled with new cases and illustrative examples, updated resources, and fresh multi-media content in the accompanying instructor materials. Great strategic planning can help build efficiency, effectiveness, and other important values into any organization's overall approaches and everyday operations. Strategic Planning for Public and Nonprofit Organizations provides the framework and tools needed to start planning for tomorrow today.