The Focus Group Kit: Volumes 1-6
You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of your research.
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V106:
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Produktdetails
Weitere Autoren: Krueger, Richard A.
- ISBN: 978-0-7619-0760-2
- EAN: 9780761907602
- Produktnummer: 1783692
- Verlag: Sage Pubn
- Sprache: Englisch
- Erscheinungsjahr: 1997
- Seitenangabe: 692 S.
- Masse: H26.9 cm x B18.4 cm x D6.3 cm 1'844 g
- Auflage: 2. A.
- Reihenbandnummer: 102
- Gewicht: 1844
Über den Autor
David L. Morgan obtained his Ph.D. in experimental psychology, with an emphasis in human operant behavior, from Auburn University in 1988. He is currently a professor in the School of Professional Psychology at Spalding University in Louisville, KY, where he has been teaching since 1990. Dr. Morgan has published research articles in numerous behavioral journals, and has taught research methodology courses at both the undergraduate and graduate level at several institutions, including Spalding University. He is the author of the text, Essentials of Learning and Cognition, published by Waveland Press (2007).
21 weitere Werke von David L. Morgan:
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