Environmental Advertising in China and the USA
The desire to go green
Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese.This book examines the psycho-cultural differences that disrupt the translation of &quote;eco-friendly&quote; appeals to China by…
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Produktdetails
- ISBN: 978-1-317-75334-6
- EAN: 9781317753346
- Produktnummer: 20181467
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 168 S.
- Plattform: EPUB
- Masse: 16'003 KB
Über den Autor
Xinghua Li is Assistant Professor of Media Studies at Babson College, Massachusetts, USA. She writes about the global spread of consumer capitalism through the perspectives of psychoanalysis, environmental communication, and critical media theory.
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