B2B Digital Marketing
Using the Web to Market Directly to Businesses
The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more.…
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Produktdetails
- ISBN: 978-0-13-281162-0
- EAN: 9780132811620
- Produktnummer: 31714827
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Plattform: PDF
- Auflage: 1. Auflage
Über den Autor
Michael Miller has written more than 100 nonfiction how-to books over the past 20 years, including The Ultimate Web Marketing Guide, YouTube for Business , Using Google AdWords and AdSense, and The Absolute Beginner's Guide to Computer Basics , all for Que. His other best-selling online marketing books include The Complete Idiot's Guide to Search Engine Optimization (Alpha Books), Sams Teach Yourself Google Analytics in 10 Minutes (Sams), and Online Marketing Heroes (Wiley). Mr. Miller has established a reputation for clearly explaining technical topics to nontechnical readers, and for offering useful real-world advice about complicated topics. More information can be found at the author's website, located at www.molehillgroup.com.
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