Strategic Sport Marketing
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance.Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.Strategic Sport Marketing is a pra…
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Produktdetails
- ISBN: 978-1-74343-685-1
- EAN: 9781743436851
- Produktnummer: 22573052
- Verlag: Allen & Unwin
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 404 S.
- Plattform: EPUB
- Masse: 5'865 KB
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