Rethinking Competitive Advantage
New Rules for the Digital Age
How do you gain an edge in the digital age? In this lively, accessible guide, Ram Charan, bestselling author and advisor to some of the world's top CEOs, dissects the changing nature of competitive advantage, illustrating what it takes for companies--old and new alike--to compete against digital giants like Amazon, Alibaba, and Google.In today's business world, good strategy isn't just about preserving market share or building moats to ward off competitors. In the digital age, the most successful companies look at everything through a single lens: How can we create a better end-to-end consumer experience? As Jeff Bezos says, When given the ch…
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V213:
Noch nicht erschienen, April 2021
Produktdetails
- ISBN: 978-0-525-57561-0
- EAN: 9780525575610
- Produktnummer: 33694464
- Verlag: Crown
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 224 S.
- Plattform: EPUB
- Abbildungen: CHARTS THROUGHOUT
Über den Autor
Ram Charan is the coauthor of the bestselling Execution and Confronting Reality, written with Larry Bossidy, and the author of Know-How and a dozen other books. A former award-winning Harvard Business School professor, he is a world-wide expert on business strategy, execution, corporate boards and building a high performance organization. He has worked with the CEOs of some of the world's most successful companies, including GE, Bank of America, Verizon, Coca-Cola, 3M, Merck, Aditya Birla Group and Tata Group.
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