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Michael Solomon

Konsumentenverhalten

Buch

Das international bekannte Lehrbuch Konsumentenverhalten von Michael R. Solomon (Professor für Konsumentenverhalten an der St. Joseph's University in Philadelphia, USA) untersucht die verschiedenen Aspekte des alltäglichen Konsumentenverhaltens. Aktuelle regionale und internationale Fallstudien zum Verbraucherverhalten ermöglichen die Verbindung von Theorie und Praxis. Das Buch ist maßgeschneidert für die Kurse Marketing, Marketingstrategie und Konsumenten- und Verbraucherverhalten.

CHF 69.90

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Produktdetails

  • ISBN: 978-3-86894-256-9
  • EAN: 9783868942569
  • Produktnummer: 19672674
  • Verlag: Pearson Studium
  • Sprache: Deutsch
  • Erscheinungsjahr: 2016
  • Masse: H27.6 cm x B20.6 cm x D3.3 cm 1'323 g
  • Gewicht: 1323

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