Successful E-mail Marketing Strategies: From Hunting to Farming
Email marketing began as a serious marketing discipline in the late 1990s. This book shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge.
CHF 60.00
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Produktdetails
Weitere Autoren: Sweetser, Arthur
- ISBN: 978-1-933199-16-0
- EAN: 9781933199160
- Produktnummer: 4164053
- Verlag: Racom Books
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 395 S.
- Masse: H22.9 cm x B16.0 cm x D3.3 cm 771 g
- Gewicht: 771
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