Your Secret Sales Formula: 4 Steps to Faster Sales Growth

Nicola Cook is an expert in delivering sales growth to ambitious companies through the application of her structured approach to business sales growth. From a blue-chip background and with two previous successful books, over the last nine years she developed her own sales consultancy which has helped a number of blue-chips (including Capital Shopping Centres Plc., K-Com, Komatsu, Capita) and many larger SMEs achieve improved sales performance through the systematic application of her sales growth philosophies.She won North-East women entrepreneur of the year in 2012 and is regularly asked to speak in the UK and abroad on the topic of improving sales performance.Lara Morgan is a no-nonsense straight-talking entrepreneur. She's the founder of Pacific Direct, a manufacturer and distributor of licensed hotel amenities, which exported to over 110 countries and became the 57th fastest growing business in the UK before Lara successfully sold controlling shares in 2008.Most recently voted one of the UK's 10 most influential business women, Lara is a founder member of the Young Entrepreneurs Organisation, now EO, an ex-Board member of YPO and E2E, she has been a finalist in the Veuve Clicquot Businesswoman of the Year Award, and a three times finalist for Ernst and Young's Entrepreneur of the Year.She now has a portfolio of business investments, sits on a number of boards, is a supporter of the Gazelle college network, an ambassador for UKTI and is regularly asked to speak on the topic of enterprise and business growth.A voice for growth acceleration, Lara is passionate about this sector of the Enterprise economy, speaking on Newsnight, other news programmes and on business-related topics to gain support and focus around the challenging period of companies through this transition phase where she personally nearly lost everything after 10 years.