Trust Me, PR Is Dead
Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy).But then he quit his job as CEO EMEA of Edelman - the world's largest PR firm - for one simple reason: he no longer believed in what he was doing.Messages can no longer be managed. The age of 'spin' is over.In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to di…
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Produktdetails
- ISBN: 978-1-78352-085-5
- EAN: 9781783520855
- Produktnummer: 18002829
- Verlag: Unbound
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 336 S.
- Plattform: EPUB
- Masse: 1'011 KB
Über den Autor
Robert Phillips has been advising global corporations and writing, publishing and speaking on the future of communications for over 25 years. He is Head of Chambers at Jericho Chambers; a Visiting Professor at Cass Business School, London; and co-author of Citizen Renaissance (2008). Robert has been working at the leading edge of communications since co-founding Jackie Cooper Public Relations in 1987. He is the former (EMEA) President & CEO of Edelman - the world's largest Public Relations firm - and Global Chair of its Public Engagement & Future Strategies group.
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