John A Fortunato

Sports Sponsorship

Principles and Practices

Buch

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a br… Mehr

CHF 58.50

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

V103: Folgt in ca. 5 Arbeitstagen

Produktdetails

ISBN: 978-0-7864-7431-8
EAN: 9780786474318
Produktnummer: 14077369
Verlag: McFarland and Company, Inc.
Sprache: Englisch
Erscheinungsjahr: 2013
Seitenangabe: 228 S.
Masse: H25.4 cm x B17.7 cm x D2.0 cm 415 g
Abbildungen: Paperback
Gewicht: 415

Über den Autor

John A. Fortunato is a professor at New York's Fordham University in the Gabelli School of Business, Area of Communication and Media Management. He is the author of five books and has published more than 50 journal articles and book chapters.