McDonald's
Behind The Arches
Perfect for fans of The Founder, this is the real-life story of the world's premier entrepreneurial success. The growth of McDonald's worldwide continues to astonish. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonald's has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McD…
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Produktdetails
- ISBN: 978-0-553-34759-3
- EAN: 9780553347593
- Produktnummer: 19341995
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 1995
- Seitenangabe: 496 S.
- Masse: H23.0 cm x B15.9 cm x D3.0 cm 529 g
- Abbildungen: illustrations
- Gewicht: 529
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