Guerrilla Advertising
More Unconventional Brand Communications
Die Werbung verändert sich rasant. Die traditionellen Kanäle erreichen die Zielgruppen oft nicht mehr. Dieses Buch zeigt die vielfältigen Taktiken, die heute eingesetzt werden, um sich selbst, die eigenen Ideen und Produkte zu promoten. Über 60 internationale Kampagnen werden vorgestellt: Stunts, Street Propaganda, Sneaky Manöver, Site-spezifische und Multi-fronted Attacks.
CHF 43.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V112:
Lieferbar in ca. 10-20 Arbeitstagen
Produktdetails
- ISBN: 978-1-85669-747-7
- EAN: 9781856697477
- Produktnummer: 11315612
- Verlag: Laurence King Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 192 S.
- Masse: H30.0 cm x B23.0 cm x D0.0 cm 1'120 g
- Abbildungen: Fotogr.
- Gewicht: 1120
Über den Autor
Gavin Lucas lives in London and is Senior Writer at the leading communication arts journal and blog Creative Review. He is the author of Guerrilla Advertising (2006) and Badge Button Pin (2007), both published by Laurence King, and has contributed features and reviews to magazines including Wonderland, Plastique and Le Cool.
34 weitere Werke von Gavin Lucas:
Understanding the Archaeological Record
More Unconventional Brand Communications
More Unconventional Brand Communications
Ebook (PDF Format)
CHF 36.10
Understanding the Archaeological Record
More Unconventional Brand Communications
More Unconventional Brand Communications
Ebook (EPUB Format)
CHF 36.10
Critical Approaches to Fieldwork
More Unconventional Brand Communications
More Unconventional Brand Communications
Ebook (PDF Format)
CHF 49.65
Understanding the Archaeological Record
More Unconventional Brand Communications
More Unconventional Brand Communications
Ebook (PDF Format)
CHF 241.90
An Archaeology of Colonial Identity
More Unconventional Brand Communications
More Unconventional Brand Communications
Ebook (PDF Format)
CHF 82.50
Critical Approaches to Fieldwork
More Unconventional Brand Communications
More Unconventional Brand Communications
Ebook (EPUB Format)
CHF 49.65
Archaeologies of the Contemporary Past
More Unconventional Brand Communications
More Unconventional Brand Communications
Ebook (EPUB Format)
CHF 50.30
Archaeologies of the Contemporary Past
More Unconventional Brand Communications
More Unconventional Brand Communications
Ebook (PDF Format)
CHF 50.30
Bewertungen
Anmelden