Hidden Assets
Revolutionize Your Development Program with a Volunteer-Driven Approach
While many nonprofits have significant volunteer resources, few know how to direct those resources strategically and systematically into their all-important development programs. Written by two fundraising experts, Hidden Assets shows you how, introducing a unique, proven formula for volunteer development that aims at enhancing fundraising, public relations, and marketing results through the strategic use of volunteers. Volunteers play a key role in a powerful new technique--affinity fundraising--that teaches step-by-step how to cultivate the donors who have the greatest affinity for an organization's work and mission. Brimming with real-life…
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Produktdetails
Weitere Autoren: Ryan, John S. / Hodiak
- ISBN: 978-0-7879-5351-5
- EAN: 9780787953515
- Produktnummer: 1685124
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 128 S.
- Masse: H28.0 cm x B21.0 cm x D0.7 cm 334 g
- Abbildungen: Paperback
- Gewicht: 334
Über den Autor
DIANE HODIAK is a consultant and trainer to nonprofits in marketing, fund development, planning, and public relations. She has more than twenty years of experience in the field. JOHN S. RYAN former vice president and director of planned giving for the University of Minnesota Foundation, has been a professional fundraiser since 1960. He is the founder of Major Gifts, Inc.
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