Jens E. (Hrsg.) Kjeldsen

Rhetorical Audience Studies and Reception of Rhetoric

Exploring Audiences Empirically

Buch

This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examinati… Mehr

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Produktdetails

ISBN: 978-3-319-87123-3
EAN: 9783319871233
Produktnummer: 29982782
Verlag: Springer International Publishing
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 352 S.
Masse: H21.0 cm x B14.8 cm x D1.8 cm 456 g
Auflage: Softcover reprint of the original 1st ed. 2018
Abbildungen: Paperback
Gewicht: 456

Über den Autor

Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at University of Bergen, Norway. He has written extensively about rhetoric, visual communication and argumentation, speech making, speech writing and PowerPoint-presentations. Kjeldsen is President of the Rhetoric Society of Europe and co-founder and longtime chief editor of the research journal Rhetorica Scandinavia. Several of his publications, including two edited collections, deal with reception-oriented approaches in the field of rhetoric.