Brick by Brick
How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the b…
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Produktdetails
Weitere Autoren: Breen, Bill
- ISBN: 978-0-307-95161-8
- EAN: 9780307951618
- Produktnummer: 15352039
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 320 S.
- Masse: H20.4 cm x B13.4 cm x D2.5 cm 265 g
- Gewicht: 265
Über den Autor
DAVID C. ROBERTSON is a Professor of Practice at the Wharton School of the University of Pennsylvania, where he teaches Innovation and Product Development. Prior to joining the faculty of the Wharton School, Robertson was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland from 2002 through 2010. As the LEGO Professor, Robertson was given unique access to the company's management team, has written two case studies about the company, and is the co-author of a Harvard Business Review piece on LEGO. At IMD, Robertson was the co-director of the school's largest executive education program, the Program for Executive Development, and directed programs for Credit Suisse, EMC, HSBC, Skanska, BT, and other leading European companies. For more on Robertson's background, and to contact him for speaking and consulting engagements, visit www.robertsoninnovation.com. BILL BREEN is a founding member of the team that launched Fast Company, which gained an avid following among businesspeople and won numerous awards, including the National Magazine Award for General Excellence. As senior editor, he edited Fast Company's special issues on design and leadership and wrote many articles on competition, innovation, and personal success. He is the coauthor of The Responsibility Revolution and The Future of Management, which the editors of Amazon.com selected as the best business book of the year. Breen speaks to business audiences on leadership, innovation and sustainability; he has appeared on CNN, Fox, CBS, National Public Radio, and other media outlets.
100 weitere Werke von David Robertson:
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How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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