Marketing Planning in a Total Quality Environment
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, co…
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Produktdetails
Weitere Autoren: Stanton, John L / Linneman, Robert E
- ISBN: 978-1-317-93905-4
- EAN: 9781317939054
- Produktnummer: 33612787
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 486 S.
- Plattform: EPUB
- Masse: 25'472 KB
Über den Autor
Robert E. Linneman, PhD, is Professor of Marketing at the School of Business Administration at St. Joseph's University in Philadelphia, Pennsylvania. He has been involved in industrial sales as director of marketing for a major corporation and has participated in marketing and planning projects for over 60 companies. Dr. Linneman is the author of the book A Shirt-Sleeve Approach to Corporate Planning and of numerous other publications which have appeared in various professional journals, including The Harvard Business Review, Long-Range Planning, Journal o f Marketing, and Sloan Management Review. He was a National Director and Vice President of Professional Development for the American Marketing Association and also a recipient of the Lindback Award for distinguished teaching. John L. Stanton, Jr., PhD, a consultant, author, practitioner, and teacher of marketing research, currently holds the C. J. McNutt Chair of Food Marketing Research at Saint Joseph's University. As a consultant, his clients include Campbell Soup Company, Proctor & Gamble, Frito-Lay, Miles Laboratories, Kellogg, PepsiCo, and others, and he recently spent eight months in Germany analyzing retail food store strategies for the European Community. A prolific author, Dr. Stanton has written pioneering articles on sample survey methodologies, data analysis techniques, advertising research, brand preference, segmentation, and positioning research which have appeared in a variety of professional journals. His book Making Niche Marketing Work has been published in three languages.
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