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Michael Norton

Sustainability

Duty or Opportunity for Business?

Ebook (PDF Format)

Businesses are expected to act sustainably; it is also in both societal and their interests if businesses seek and grasp opportunities to develop more sustainable products or services. Leading international companies may already be moving in this direction, but many (especially smaller companies) are often held back by a lack of personnel or know how. This book has been written to overcome this deficit by providing a convenient 'one-stop-shop' where readers (whether they be business staff, university or business school student) can understand personally what the sustainability issue is about, and appreciate the many areas where companies can… Mehr

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Produktdetails


  • ISBN: 978-1-136-27314-8
  • EAN: 9781136273148
  • Produktnummer: 13997254
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 256 S.
  • Plattform: PDF
  • Masse: 5'194 KB
  • Abbildungen: 83 schwarz-weiße Abbildungen, 78 schwarz-weiße Tabellen

Über den Autor


Michael Norton has been a Professor at Shinshu University's Institute of Innovation Management since 2006. He has a Ph.D in Chemistry from Bristol University, and has worked in the UK Chemical Industry and for the UK Government in the fields of innovation policy and environmental protection. He was founding Director of the UK Parliamentary Office of Science and Technology (1989-98) and also Counselor for Science and Technology at the British Embassy Tokyo (1998-2004). He applied this broad experience and perspective from both UK and Japan to developing the sustainability elements of a new Green Masters of Technology Masters Course at Shinshu University, on which this book is based.

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