Ralf (Hrsg.) Terlutter

Advances in Advertising Research (Vol. 1)

Cutting Edge International Research

Buch

Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for communication purposes, among them, advergames, mobile marketing and viral marketing. The goal of this book is to advance more systematic research in these fields from an international orientation. Renown… Mehr

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Produktdetails

Weitere Autoren: Diehl, Sandra (Hrsg.) / Okazaki, Shintaro (Hrsg.)

ISBN: 978-3-8349-2111-6
EAN: 9783834921116
Produktnummer: 5305011
Verlag: Gabler
Sprache: Deutsch
Erscheinungsjahr: 2010
Seitenangabe: 412 S.
Masse: H21.7 cm x B15.5 cm x D2.7 cm 662 g
Abbildungen: s/w. Tabellen
Gewicht: 662

Über den Autor

Prof. Dr. Ralf Terlutter is Professor at the Department of Marketing and International Management at the University of Klagenfurt, Austria.Prof. Dr. Sandra Diehl is Professor at the Department of Media and Communication Sciences at the University of Klagenfurt, Austria.Prof. Dr. Shintaro Okazaki is Professor at the Department of Finance and Marketing Research at the Autonomous University of Madrid, Spain.