E-Commerce 2018, Global Edition
For courses in e-commerce.An in-depth look into the evolving field of e-commerceE-commerce 2018: business. technology. societyprovides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The14th Editionfeatures all new or updated ope…
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Produktdetails
Weitere Autoren: Traver, Carol Guercio
- ISBN: 978-1-292-25172-1
- EAN: 9781292251721
- Produktnummer: 31730898
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 912 S.
- Plattform: PDF
- Masse: 33'083 KB
- Auflage: 14. Auflage
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