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Hume (Macquarie University) Winzar

Marketing Research: Asia-Pacific Edition

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Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as we… Mehr

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Produktdetails


Weitere Autoren: D'Alessandro, Steve (University of Tasmania) / Lowe, Ben (University of Kent, UK) / Babin, Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) / Zikmund, William (Oklahoma State University) / Zikmund, William (Deceased)
  • ISBN: 978-0-17-036982-4
  • EAN: 9780170369824
  • Produktnummer: 24730574
  • Verlag: Cengage Learning EMEA
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 656 S.
  • Masse: H21.7 cm x B25.3 cm x D2.8 cm 1'166 g
  • Auflage: 4 ed
  • Gewicht: 1166

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