My Marketing Isn't Working
My Marketing Isn't Working is a concise introduction to Strategic Marketing for B2B companies. It states that ineffective marketing is the most common reason given by companies struggling with business growth. It explains how these companies are usually over focused on marketing communications and ignore the more strategic aspects of marketing that underpin marketing success. It encourages a market-led business philosophy and introduces the MASC(TM) business model to achieve this. It covers the 8 common causes of poor results from marketing and a self-assessment quiz enables you to quickly identify your own business's weaknesses. It then prov…
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Produktdetails
Weitere Autoren: Banfield, Susan
- ISBN: 978-1-326-45842-3
- EAN: 9781326458423
- Produktnummer: 19167407
- Verlag: Lulu.com
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 44 S.
- Masse: H21.0 cm x B14.8 cm x D0.2 cm 72 g
- Abbildungen: Paperback
- Gewicht: 72
Über den Autor
Cave surveys and locations co-ordinates (as a Google Earth KMZ file) can be downloaded from https://www.thailandcaves.shepton.org.uk/
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