Conferences and Conventions 3rd edition
A Global Industry
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry's origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's'future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater va…
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Produktdetails
- ISBN: 978-0-415-52669-2
- EAN: 9780415526692
- Produktnummer: 13718529
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 440 S.
- Masse: H24.7 cm x B18.9 cm x D1.9 cm 927 g
- Auflage: 3. A.
- Abbildungen: Farb. Abb.
- Gewicht: 927
Über den Autor
Tony Rogers is a consultant specialising in conferences, business tourism / business visits and events, and destination marketing and management as well as Visiting Fellow at Leeds Metropolitan University's UK Centre for Events Management.
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