Benchmarking National Tourism Organisations and Agencies
This book examines comparative performance and best practice in tourism, national tourism organisations/administrations. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for nine countries considered of comparable merit: Australia, Canada, France, Ireland, The Netherlands, New Zealand, South Africa, Spain and the UK. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The NTO Structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes…
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Produktdetails
Weitere Autoren: Smith, Hugh (Hrsg.) / Cockerell, Nancy (Hrsg.) / Trew, Jill (Hrsg.)
- ISBN: 978-1-136-42650-6
- EAN: 9781136426506
- Produktnummer: 13846999
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 274 S.
- Plattform: PDF
- Masse: 2'981 KB
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