Pour Your Heart Into It
How Starbucks Built a Company One Cup at a Time
In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.Marketers, managers, and…
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Produktdetails
- ISBN: 978-1-4013-0492-8
- EAN: 9781401304928
- Produktnummer: 22798012
- Verlag: Hachette Books
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 368 S.
- Plattform: EPUB
- Masse: 4'115 KB
Über den Autor
Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.
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