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Ulrich Steger

Corporate Diplomacy

The Strategy for a Volatile, Fragmented Business Environment

Buch

Ulrich Stegers new book, Corporate Diplomacy, opens the door to a new perception of what responsible and sustainable leadership is all about and broadens our vision to better grasp the complexity of the global agenda. Jürgen Dormann, Chairman of the Supervisory Board of Aventis SAThis book is a timely reminder that we are all sitting in the same boat, whether we represent business, NGOs or government: we all carry a joint, yet differentiated responsibility for the fate of future generations. For me it is also a stark manifestation of the fact that diplomacy simply understood as defence strategy, or a tactic to camouflage discord, is not susta… Mehr

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Produktdetails


  • ISBN: 978-0-470-84890-6
  • EAN: 9780470848906
  • Produktnummer: 1825895
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2002
  • Seitenangabe: 324 S.
  • Masse: H23.7 cm x B15.8 cm x D2.4 cm 598 g
  • Gewicht: 598

Über den Autor


Recognized as one of the leading authorities in the area of Environmental Management, Ulrich Steger has held many senior positions in government, business and academe. He is Alcan Professor of Environmental Management at IMD, Switzerland, and Director of the IMD Forum for Corporate Sustainability Management (CSM) and Corporate Governance Research Initiative. He directs major Partnership Programs (e.g.with DaimlerChrysler and Allianz). He also holds an Honorary Professorship for International Management at the Technical University, Berlin.Before he joined academia, Professor Steger was elected to the German Bundestag and was Minister of Economics and Technology of the Land of Hesse, Germany. As a member of the Managing Board of Volkswagen, he was responsible for the environmental strategy within the VW group worldwide.

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