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Mind-Altering Marketing
A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing. John Grant has been part of the new marketing revolution since the mid-90s. In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes. Far from being a boring marketing textbook, it is a challenge to conventional marketing…
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Produktdetails
- ISBN: 978-1-86197-640-6
- EAN: 9781861976406
- Produktnummer: 1185547
- Verlag: Profile Books Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 304 S.
- Masse: H20.3 cm x B12.9 cm x D2.0 cm 368 g
- Auflage: Main
- Gewicht: 368
- Sonstiges: Tertiary Education (US: College)
Über den Autor
John Grant co-founded the advertising agency St Luke's. He is the author of The New Marketing Manifesto (Orion) which was selected as one of the top 10 business books of 1999 by Amazon. He now works as a consultant, and his clients include IKEA, Arthur Andersen, Napster, and Amazon.
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