Protecting Your Business' Intellectual Property
Patents, Trademarks, Copyrights, and Trade Secrets
This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. Failing to protect your intellectual property can destroy your business. Learn how to keep it from happening to you. Imagine you've started a business to produce a new type of smoke alarm specifically for kitchens. It's similar to other smoke alarms but is more capable of detecting a kitchen fire than any alarm on the market. You've named it Kitchen Sentry. Your tagline is We Protect Cooks and Kitchens. You just acquired the Internet domain na…
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Produktdetails
- ISBN: 978-0-13-237890-1
- EAN: 9780132378901
- Produktnummer: 34722709
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Plattform: EPUB
- Masse: 242 KB
- Auflage: 1. Auflage
Über den Autor
Bruce R. Barringer, Ph.D., is Associate Professor in the Department of Management at the University of Central Florida, where he works closely with UCF's technology incubator. His research interests include feasibility analysis, firm growth, and entrepreneurship. He is also coauthor of Entrepreneurship: Successfully Launching New Ventures.
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